Abusing spam or disclosing your customers' valuable personal data, leaving them at the mercy of hackers and hackers, are some of the reasons why more and more consumers are reluctant to share their information.
Despite all this, data collection offers unique benefits to businesses in understanding and meeting the demands of their customers. That’s why in this article, we’ll discuss what kind of customer information you should collect and how you can get it.
Why is it important to have your customers' data?
Data collection is important for businesses because it helps them to better understand their customers. It should not be forgotten that, in this digital age, information and access to it is essential to understand what the audience expects from a brand.
With Sales Software and the information obtained from customers, companies can launch much more precise offers and promotions. This can even drastically reduce the costs of marketing and unplanned communication strategies.
What type of customer information should you collect?
The personal information you are going to collect is usually stored in a customer record template, which is very similar to a bibliographic record.
The fields you need to fill out will largely depend on what your business sells, but names, mailing addresses, email, and phone numbers are typically the types of information every business strives to collect.
Here is an example of a customer sheet template that you are free to use:
| Field | Content |
|---|---|
| Name | Jose Maradona |
| josema@google.com | |
| Phone | (+57) 380-632-5764 |
| Address | Las Palmas Street, Skyscraper Condominium, Apt. 300 |
| Website | Google.com |
| Profession | Software Engineer |
This data allows us to personalize our communication with our customers ( for example, by using their first name in email and invoice headers ), market to them directly, and follow up with them if any problems arise with their purchase.
How to collect customer information?
There are several ways to collect buyer information:
- Asking the customer directly.
- By looking at their activity on our company's website and social media.
- Through the IP address to find your location.
- Reviewing user activity on customer service channels.
- There are also digital downloads that customers make on our website. We can offer them free e-books to detail the services or products that our company offers. Since the download is free, we can ask the user as the only condition that they provide us with personal information and this data will automatically be added to the business database if we use a CRM system .
For example, we can ask the customer to provide us with their email address, phone number, social media profile and everything else we need to know through a contact form like this one:
- Another way to obtain personal data is by offering the customer the benefit of registering for a trial version of a software, or subscribing to newsletters with exclusive information.
- Finally, we have the option of collecting customer information using Survey Software , which will help us measure and improve the consumer experience. In this article we list some useful tools for creating online surveys.
Conclusions
- Offering benefits in exchange for information is a good strategy to ensure that both the customer and the company come out on top.
- Collecting customer information and storing it in Help Desk Software or Customer Loyalty Software will allow you to design benefits programs and launch more attractive offers for the end consumer.
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