CRM email marketing will allow you to execute an email campaign, with the precise tool to do it quickly and effectively.
Email is still alive and well and has one of the best ROI rates in digital marketing. After 40 years since the first email was sent, you will learn what a CRM is and why it is the ideal software to manage email marketing campaigns .
CRM for email marketing
A CRM , or Customer Relations Manager, is a software that allows for agile and orderly management of a company's customers.
This program is responsible for facilitating all stages of sales and post-sales, with intelligent and automated tools. For this reason, it is important to have a tool of this type, and to know how to get the most out of it.
Specifically, in order to manage email marketing campaigns, it will allow you to manage the data of your potential customers, regular customers, and all the data necessary for after-sales management.
CRM software for email marketing will ultimately help maximize sales opportunities by better managing communication channels and automating email campaigns.
In general, a CRM will allow you to develop strategies for the implementation and development of customer acquisition and loyalty campaigns . It is a useful tool for marketing, sales, customer service and after-sales service departments.
What is CRM in email marketing?
A CRM for email marketing , in short, will allow you to obtain quality data, in an orderly and simple way, and even automated, to carry out effective email marketing. It is the tool that complements the marketing strategy and strengthens it.
Email marketing involves designing content to be sent in bulk, albeit segmented, to different types of customers. It is a versatile strategy that can be adapted to different moments within the sales funnel .
This channel can be used in the promotion, sales, after-sales, nurturing and general communication stages of the company.
CRM applications in email campaigns
You already know what CRM is and its connection to email marketing. Now we will see some real applications of Customer Relations Manager in email marketing campaigns.
- Allows you to customize emails
The CRM will help you segment your customers through the lead scoring strategy, which allows us to segment through different categories such as location, age, companies, purchase history, based on their score or the filter you want, to obtain different lists.
Once you have these lists, you can create specific emails for that audience and assign mass mailings, with dates and times pre-established in the CRM.
- Helps to know the performance
Email marketing CRMs , which you can also find under the title of Marketing Automation Software, generate automatic reports and statistics on the number of emails opened and received, and also generate information on click rates and actions within the email content.
- Generate a faster workflow
Having an up-to-date list with details about each client will help speed up the work of agents, who can also save templates on predetermined emails, to simply change some aspects of each one, such as the client name.
These actions are usually automatic within the CRM, where you can tell it to modify the field within each email, so that the client or lead receives the email with their name and personal data. Otherwise, you would have to do it automatically.
- Can be integrated with third-party applications
This is very useful if you work with more tools that allow you to add new data to the CRM. By integrating them, the sources of information are multiplied and the data can be cross-referenced to generate much more detailed personalizations in your email marketing campaigns .
- Setting up alerts for tracking
As we have seen, CRM for email marketing can inform us about the opening rates of emails, in order to determine the effectiveness of each content. In addition to this, it can be indicated that when the customer performs an action, such as clicking on a contact form, the sales agent is automatically informed.
This way, you can act quickly on that lead, increasing the chances of purchasing.
Conclusions
You already know what CRM is in email marketing , and how this tool can be used effectively in email campaigns.
CRM is an important part of the workflow, as it is a tool that will help us manage our database.
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